Trips to Whole Foods in September were down 25% from a year earlier, according to Placer.ai, which tallies retail foot traffic from more than 30 million mobile devices.Īlthough most grocery stores have seen a decline during the pandemic, Placer.ai found the traffic decline at Whole Foods to be much steeper than other chains such as Walmart or Trader Joe’s.Īmazon did not announce opening dates or addresses for the new grocery stores. The expansion comes as Amazon’s other brick-and-mortar grocery store investment, Whole Foods Markets, has seen dwindling foot traffic during the pandemic. The stores will use Amazon technology, including the Amazon Dash Cart and Alexa, to introduce new ways to make grocery shopping more convenient by enabling customers to find food items more quickly or skip checkout lines.
The first Amazon Fresh opened in August in Woodland Hills, California, promising low prices and prepared foods made in store, according to Amazon.
The Chicago market is the largest announced expansion area for Amazon Fresh outside of California, where the company has announced stores in five cities.
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